Have you ever created a
blog/uploaded a video/made a Facebook page/created or edited a
Wiki/published a story online/posted a comment on a discussion board
or uploaded photos? If the answer is yes then
you have created some User Generated Content (UGC). In broad terms
UGC is any content created by a user or users and available in some
form on the world wide web.
UGC is a significant part
of the whole Web 2.0 philosophy with users not wanting static
information but to be able to interact with it (for example through
editing or feedback) and to create material themselves to share with
others. In a library context users might do this through creating a
book review on TALIS (Tasmanian Automated Library Information System)
or editing content on the Trove site.
Emarketer, an
enterprise that prepares reports on digital marketing and ecommerce,
has projected that, by 2014,
about two-thirds of an estimated 165 million regular web users will
frequently go to sites based on
visitors' content contributions. (Tomaiuolo 2011, p. 18.)
The use of UGC in
libraries raises a number of possible issues for library staff. These
include ownership, access, privacy, controlling the information,
finance and staff training.
So, that's a brief
description of User Generated Content and what it means for
libraries. Stay tuned to this blog for more.
Tomaiuolo, N. 2011.
Library Uses for User-Generated Content. Searcher The Magazine
For Database Professionals, 19 (8), p. 18.